GT & ATL
I wanted the theme to not only reflect Georgia Tech and Atlanta, but also feel modern and current with the times, so I decided to use Gotham for the primary typeface.
Since the conference was technically held by Blackboard, I didn't want the key art to appear as if it was produced solely for Georgia Tech; therefore, I restricted the use of any Georgia Tech branding to just the colors and smaller logo.
I decided to begin with they key art, since it would be repeated throughout the venue and then expand from there. After deciding on a key image, I went to work on the main posters.
Specs: 40x60, .25" Foam Core, Semi-Gloss
60x40, .25" Foam Core, Semi-Gloss
I wanted volunteers to quickly read and individual's classification: Attendee, Speaker, Volunteer, or Sponsor. By using bold colors we could easily determine this from afar
The lanyards kept in theme with the key art.
I designed table tents for each sponsored meal. These would be placed at every dining table. I included cuts and folds so we could do without the use of tape.
For the networking event, I designed custom pint glasses for the attendees to keep, which turned out to be a huge hit.
I incorporated the peach and trademark Atlanta typeface to represent the city.
With the event at Sweetwater Brewery, I had the date in a cask-like typeface with texture to resemble a keg.
I designed this email six months before I finalized the theme and key art. It was sent out for preregistration.
The registration site incorporated the email design and a preliminary draft of the key logo and theme.