David Lacy
Developer + Designer in Atlanta
blackboard-1183x600-banner.jpg

Blackboard: Southeast Conference - Branding & Design

In 2015, Georgia Tech hosted the annual Blackboard Southeast Users Conference, bringing hundreds of professionals to the the GT Conference Center.

My Task: Design a theme for the conference that resonates with Georgia Tech's core values and the notion that Atlanta is now the Southern epicenter of technology. Produce all key art, print materials, paraphenalia and memorabilia.

---

InDesign, Photoshop, Illustrator

GT & ATL

GT & ATL

I wanted the theme to not only reflect Georgia Tech and Atlanta, but also feel modern and current with the times, so I decided to use Gotham for the primary typeface.

Since the conference was technically held by Blackboard, I didn't want the key art to appear as if it was produced solely for Georgia Tech; therefore, I restricted the use of any Georgia Tech branding to just the colors and smaller logo.

Key Art

I decided to begin with they key art, since it would be repeated throughout the venue and then expand from there. After deciding on a key image, I went to work on the main posters.

Specs: 40x60, .25" Foam Core, Semi-Gloss

GeneralSession.png
registration2ndFloorposter.png
Registrationarrowposter.png
welcomeposter.png
 60x40, .25" Foam Core, Semi-Gloss

60x40, .25" Foam Core, Semi-Gloss

shuttleposter.png
Badges

Badges

I wanted volunteers to quickly read and individual's classification: Attendee, Speaker, Volunteer, or Sponsor. By using bold colors we could easily determine this from afar

badges.jpg
The lanyards kept in theme with the key art.

The lanyards kept in theme with the key art.

Table Tents

Table Tents

I designed table tents for each sponsored meal. These would be placed at every dining table. I included cuts and folds so we could do without the use of tape.

Specs: 5.25x19.25

Pint Glasses

Pint Glasses

For the networking event, I designed custom pint glasses for the attendees to keep, which turned out to be a huge hit.

I incorporated the peach and trademark Atlanta typeface to represent the city.

I incorporated the peach and trademark Atlanta typeface to represent the city.

With the event at Sweetwater Brewery, I had the date in a cask-like typeface with texture to resemble a keg.

With the event at Sweetwater Brewery, I had the date in a cask-like typeface with texture to resemble a keg.

Email

Email

I designed this email six months before I finalized the theme and key art. It was sent out for preregistration.

Registration Site

Registration Site

The registration site incorporated the email design and a preliminary draft of the key logo and theme.