David Lacy
Developer + Designer in Atlanta
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FarFromDrinken Mobile App UI

FarFromDrinken, a non-profit whose aim is the prevention of underage alcohol drinking, commissioned me to design a UI for their new mobile application. The organization wanted to showcase this new app at a convention in three weeks.

My Task: design an intuitive UI to be used by minors that would allow them to create an animated gif promoting the FarFromDrinken message on social media. Provide all assets for digital distribution and marketing.

The app is now available on iOS and Android app stores.

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Balsamiq, Photoshop, Illustrator

The First Mock-up

The First Mock-up

I knew the process had to be as simple as possible, so the first screen breaks it down into three parts.

The user would create a GIF to be used on social media.

The user would create a GIF to be used on social media.

 

 

I wanted the verbiage to be simple and sound like the vernacular.

I wanted the verbiage to be simple and sound like the vernacular.

Variants of each asset were created for all sizes in iOS and Android platforms.

Variants of each asset were created for all sizes in iOS and Android platforms.

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Initially, I used Futura to coincide with the client's thematic type.

Initially, I used Futura to coincide with the client's thematic type.

 The client was insistent on using marker felt typeface. C'est la vie!

The client was insistent on using marker felt typeface. C'est la vie!