David Lacy
Developer + Designer in Atlanta
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Northside Hospital Orthopedics: Dr. Jiang - Website

I was commissioned to create a website for an orthopedic surgeon, Dr. Jimmy Jiang of Northside Orthopedic Group. He also wanted an intuitive platform so he could manage his own content once the site was up and running: drjimmyjiang.com

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Photoshop, Illustrator, Squarespace

UX: Minimalist

UX: Minimalist

In an effort to provide clear direction I made the navigation as minimal as possible. Providing critical information on the homepage was key. Users would rather scroll than click.

As Shakespeare said, "brevity is the essence of wit."

As Shakespeare said, "brevity is the essence of wit."

We often hear "too long, didn't read", so I wore the hat of copy writer as well - ensuring the verbiage was as concise as possible.

UX: Imagery

UX: Imagery

Users want nice images and feel cheated if you don't invest in professional photos, so I hand selected (within budget) assets that channeled the doctor's specialization.