David Lacy
Developer + Designer in Atlanta
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L+P: Branding & Logo

I was commissioned by Lasagna & Panties (aka L+P), a maternal lifestyle service, to design a logo to be used in all branding.

The entity offers a paid service of advising mothers on not only the care of their newborn, but their sanity as well. The thought was, "after birth, why is it all about the baby?".

Such advice includes design of the nursery, what products to purchase and how to schedule your daily activities. 

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Sketch, Photoshop, Illustrator

The target demographic was the affluent mom. My initial sketch needed to be classy - something between Yves Saint Laurent, Oscar de la Renta, and Salvatore Ferragamo.

The target demographic was the affluent mom. My initial sketch needed to be classy - something between Yves Saint Laurent, Oscar de la Renta, and Salvatore Ferragamo.

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It felt too disconnected from maternity and needed to be less taught.

It felt too disconnected from maternity and needed to be less taught.

I styled the plus sign as a baby pacifier enough to be detected but not too kistchy.

I styled the plus sign as a baby pacifier enough to be detected but not too kistchy.

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L&P's vision was to be professional and empathetic, so I wrapped it all in a robin-egg square.

L&P's vision was to be professional and empathetic, so I wrapped it all in a robin-egg square.

We're in the midst of working on the website at honestlylp.com

We're in the midst of working on the website at honestlylp.com